부동산 거래 및 정보 플랫폼 활용에 관한 연구

• 영문명: A Study on Research on real estate transactions and information platform utilization: Focusing on immersion and trust based on convenience
• 발행기관: 한국주거환경학회
• 저자명: 최인섭(In-Sub CHOI) 김재태(Jae-Tea KIM)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』제22권 제2호 (통권 제64호), 97~116쪽, 전체 20쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2024.06.30

영문 초록

The purpose of this study was to analyze how the benefits provided to users in the utilization of real estate transaction and information platforms affect user engagement and trust in the platform. The analysis methods used in this study included basic statistical analysis, factor analysis, and structural equation modeling, utilizing SPSS 27.0 and AMOS 24.0 programs as analytical tools. In April 2024, a survey was conducted among men and women in their 20s to 50s residing in various regions, and 602 final valid samples were selected and analyzed. The following research results have been derived: First, information acquisition benefits have a significant impact on trust. Second, psychological benefits have a significant impact on trust. Third, economic benefits have a significant impact on trust. Fourth, customization benefits have impact on trust. Finally, usage trust has a significant impact on immersion. Through the above research, implications were presented on which benefits to enhance in order for users to stay longer and develop trust in the real estate platform.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

V. 결 론

참고문헌

키워드

정보획득 편익 심리적 편익 경제적 편익 고객화 편익 몰입 Information Acquisition Benefits Psychological Benefits Economic Benefits Customization Benefits Immersion