한국 드라마와 영화 속 약국과 약사의 이미지 고찰

• 영문명: Review on the Images of Pharmacy and Pharmacists in Korean Dramas and Movies
• 발행기관: 한국사회약학회 (구.한국보건사회약료경영학회)
• 저자명: 안현빈(Hyun Bin Ahn) 김현진(Hyun Jin Kim) 손현순(Hyun Soon Sohn)
• 간행물 정보: 『한국사회약학회지』제12권 제1호, 13~25쪽, 전체 13쪽
• 주제분류: 의약학 > 기타의약학
• 파일형태: PDF
• 발행일자: 2024.05.31

영문 초록

BACKGROUNDS Media impacts public perception of professions. This study evaluated the portrayal of pharmacies and pharmacists in movies and dramas and its influence on public image. METHODS On September 15, 2023, ‘pharmacist’, ‘movie’, and ‘drama’ were searched on Naver® and IPTV olleh® TV, a qualitative evaluation was performed on the management and spatial factors of pharmacies, and a qualitative evaluation was performed on the image of professional and human factors of pharmacists, and a quantitative evaluation was performed on the image of pharmacists using an image measurement tool. RESULTS Eight films (3 dramas, 5 movies) were analyzed. The pharmacy mainly provided prescription drug services, and over-the-counter drugs and quasi-drugs were displayed in front and behind the counter. Dispensing areas were not visible, and medication consultations occurred at the counter. In the quantitative evaluation of the pharmacist’s image(5-point scale), role as a health counselor was 3.75 points, the activeness of work performance was 3.0 points, and their accessibility to the general public was 5 points. CONCLUSION The image of pharmacists in the mass media needs to be constantly monitored, and the image of pharmacists we are aiming for should be accurately communicated to the public without distortion so that the professional value of pharmacists can be properly recognized.

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pharmacist pharmacy image drama movie