관광열차상품의 특화개발 방안

• 영문명: Developing Alternatives of Tourist Train Commodity in Korea
• 발행기관: 관광경영학회
• 저자명: 김창수(Changsoo Kim)
• 간행물 정보: 『관광경영연구』제5권 제2호, 24~49쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

The purpose of this study is to provide the greatest satisfaction for tourist in developing tourist train commodity which included a Korean culture and a korean image through present situation of tourist train commodity and a case study. To achieve the purpose of this study, reference documentary analysis and statistical data analysis are done. Based upon the result of this study, I would like to suggest a specialization strategy as follows. It should be go ahead with regional culture, various kinds of events and a plan specialization commercialize on the resort area. The contents of this study are as follows: Ⅰ. Introduction to the purpose and method of this study, Ⅱ. Theoretical backgrounds of this study - Tourist Train Commodity, Ⅲ. Present situation of tourist train commodity and a case study, Ⅳ. Improvement of tourist train commodity, Ⅴ. Conclusion.

목차

Ⅰ. 서 론

Ⅱ. 문헌연구

Ⅲ. 관광열차상품의 현황 및 성공사례 분석

Ⅳ. 관광열차상품의 특화개발 방안

Ⅴ. 결 론

참고문헌