축제방문객의 ‘기대-성과 불일치’

• 영문명: ‘Expectation-Performance Disconfirmation’ of Festival Visitors: A Comparison of International Civil Marathon's and Summer Band Festival's Case in Cheju Island
• 발행기관: 관광경영학회
• 저자명: 송재호(Jaeho Song) 고계성(Gyesung Ko)
• 간행물 정보: 『관광경영연구』제4권 제2호, 74~89쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.06.30

영문 초록

This paper provides a comparative profile of two different festivals, and analyzes the differences of the decisive variables in the process of participants' satisfaction-expectation→performance→disconfirmation. To find these differences, two festivals(International Civil Marathon and Summer Band Festival were held on Cheju island in 1999) are chosen and investigated. The survey is designed by an analysis of expectancy-disconfirmation model and a theory of participant's satisfaction. Based on the above processes, this paper analyses each influence of the expectation, performance, and disconfirmation, then comparing 18 expectancy decision variables with each these notions in two events. With this result, a marketing implication with participant's satisfaction is pursuing.

목차

Ⅰ. 서 론

Ⅱ. 이론배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 논의와 결론

참고문헌