호텔 구매현장에서의 고객반응 측정속성 개발

• 영문명: A Study on the Development of Attributes for Hotel Customer Response Measurement
• 발행기관: 관광경영학회
• 저자명: 김장하(Jangha Kim) 이재섭(Jaesub Lee)
• 간행물 정보: 『관광경영연구』제4권 제2호, 40~55쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.06.30

영문 초록

The purpose of this study is to develop the Hotel customers' response measurement attributes. The procedures of this study is as follows: First, the attributes are developed through the rigorous analysis of literature review. Second, the attributes which have been developed are refined after the panel' discussion. Third, the attributes which have been refined are Hotel employees' opinion survey. Fourth, the reliability test is done for extracted attributes. Eventually, five attributes(money spend, duration of stay, number of buying and using items, liking, complaint) are extracted and discussed.

목차

Ⅰ. 서 론

Ⅱ. 고객반응에 관한 선행연구 고찰

Ⅲ. 고객반응 측정속성 개발

Ⅳ. 결 론

참고문헌