호텔베이커리 신상품개발 연구

• 영문명: A Study on the Hotel Bakery Products
• 발행기관: 관광경영학회
• 저자명: 차민아(Minah Cha)
• 간행물 정보: 『관광경영연구』제6권 제3호, 257~272쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.10.31

영문 초록

Hotels are recently diversifying their business portfolio in order to satisfy various customers needs and create new demands. Their focus moves from traditional businesses such as accommodation, food and beverages to new ones such as duty free shops, restaurants outside of hotels, convention, and training facilities. And, bakeries are spearheading the new businesses. Top-notch hotels are also starting bakery business, which, in return, activates the bakery industry. Under such situation, there is a need for various studies of new hotel bakery products which are more customer-oriented as well as profit-oriented. In fact, however, there are few studies on new products made by bakeries inside as well as outside hotels. By studying customers behavior on bakery products, we can evaluate the market trends and suggest product development guidelines for hotel managers. In conclusion, it is needed to develop hotel bakery products which are based on customers needs.

목차

I. 서론

II. 이론적 배경

III. 호텔 베이커리 상품 현황

IV. 결론

참고문헌

키워드

호텔신상품 호텔 베이커리 이벤트상품 신상품 개발전략