호텔 레스토랑의 서비스스케이프가 고객만족에 미치는 영향

• 영문명: A Impact of the Servicescape on Satisfaction of Customers in Hotel Restaurant
• 발행기관: 관광경영학회
• 저자명: 김광근(Kwangkeun Kim) 김형섭(Hyoungseob Kim) 장경수(Kyoungsu Jang)
• 간행물 정보: 『관광경영연구』제6권 제3호, 1~22쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.10.31

영문 초록

The objective of this study was undertaken to find that composition factors of servicescape affected customer's satisfaction in hotel restaurants. Data of this study were collected a survey on the user's hotel restaurant at Seoul and Taegu and Pusan in Korea, and based on the results a statistic software, SPSS 10.0 and LISEREL 8.51, was used to perform the relations analysis and servicescape model-fits in measurement model and structural equation model. As a result of data analysis, among the composition factors of servicescape, ambient condition, interior decoration, cleanliness and spatial layout/functionality were shown to give positive effect on the approach action of customer. However, the comfortable seat were known to be insignificant.

목차

I. 서론

II. 이론적 배경

III. 조사설계

IV. 실증분석결과

V. 결론

참고문헌

키워드

호텔레스토랑 물리적 서비스품질 서비스스케이프 고객만족