유기인증 신뢰성이 유기가공식품 소비에 미치는 영향

• 영문명: The Effect of Certification Credibility on Organic Processed Food Consumption
• 발행기관: 한국농업경제학회
• 저자명: 조용빈(Yong Been Jo) 김영균(Yeong Gyun Kim) 박현성(Hyun Sung Park) 조용인(Yong In Cho) 김영준(Youngjune Kim) 이지용(Ji Yong Lee)
• 간행물 정보: 『농업경제연구』65권 1호, 1~22쪽, 전체 22쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

This study examines the impact of consumer trust in organic certification on organic processed food consumption. Propensity score matching is utilized to analyze the impact of organic certification credibility on expanding organic processed food consumption. Results show that the credibility of organic certification has a positive effect on the expansion of organic processed food consumption. When comparing before and after the outbreak of the COVID-19 pandemic, the credibility of organic certification led to a greater increase in organic processed food consumption before the outbreak of the pandemic. As a result of analyzing the effect of the credibility of organic certification by age on the expansion of organic processed food consumption, the effect of credibility on the expansion of consumption in the young generation is greater than the effect in the middle-aged. In addition, the effect of credibility on the expansion of consumption is more significant for higher-income groups. Through the results, we provide evidence for establishing related policies and marketing strategies to expand the market for certified organic agricultural products.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 검토

Ⅲ. 실증분석

IV. 결론

참고문헌

키워드

Organic Credibility Organic Processed Food Consumption Propensity Score Matching