Assessing Tourist Perceived Attributes of Overtourism

• 영문명: Assessing Tourist Perceived Attributes of Overtourism
• 발행기관: 강원대학교 경영경제연구소
• 저자명: Margherita Puzoni Ju Hyoung Han
• 간행물 정보: 『아태비즈니스연구』제15권 제1호, 71~85쪽, 전체 15쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose - The purpose of this study is to assess the perceived importance and satisfaction of domestic tourists who visited Venice, Italy, regarding the attributes of overtourism. Design/methodology/approach - An online survey was conducted to measure the tourist perceived attributes of overtourism from November 8th to 22nd, 2023. Convenience sampling was employed to target study participants who are domestic tourists in Venice, Italy. A total of 127 responses were used for analysis, including frequency analysis, paired-sample t-tests, and Importance-Performance Analysis (IPA). Findings - First, the results of the IPA showed that attributes related to urban facilities and spaces directly associated with travel behavior were highly rated in both importance and satisfaction by tourists. Second, attributes related to carrying capacity were perceived as highly important but had lower satisfaction level. Third, tourists evaluated the management of affordable prices for tourism products as both less important and less satisfying. Lastly, attributes related to the protection of local businesses showed higher satisfaction levels compared to their perceived importance. Research implications or Originality - This study contributes to an extended understanding of overtourism by examining the phenomenon from the tourists' perspective.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Methods

Ⅳ. Results

Ⅴ. Conclusion

References

키워드

Overtourism Tourist Venice Italy Importance-Performance Analysis