A Study on the Shopping Life through Mobile Visual Search

• 영문명: A Study on the Shopping Life through Mobile Visual Search
• 발행기관: 강원대학교 경영경제연구소
• 저자명: Tungyun Liu Sijun Sung Heeju Chae
• 간행물 정보: 『아태비즈니스연구』제15권 제1호, 45~69쪽, 전체 25쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer’s usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers’ perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Methods

Ⅳ. Results

Ⅴ. Conclusions

Ⅵ. Implications and Future Research

References

키워드

Mobile Visual Search On-line Fashion Retailing Customer Commitment Consumer Perceived Value Usage Intention Online Shopping Orientation