Mobile Banking: An Analysis of Usage in the Present Era

• 영문명: Mobile Banking: An Analysis of Usage in the Present Era
• 발행기관: People & Global Business Association
• 저자명: Arthi MC Vinitha K
• 간행물 정보: 『Global Business and Finance Review』Vol.29 No.2, 47~56쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose: This article aims to study mobile banking usage in recent times and to understand the relationship between the perception of customers and actual usage trends. Design/methodology/approach: Primary data is collected using the survey method and various charts along with the TAM (Technology Acceptance Model) constructed using SmartPLS is used to understand the relationship. Findings: The results showcase a strong relationship between perceived ease of use, usefulness, intention to use, and actual usage of mobile banking. The findings demonstrate that mobile payments saw a surge in the present era, bank visits and chequebook usage dropped, and increased adoption in the older population. Research limitations/implications: The limitations that are observed in this research, are that it did not focus on some additional elements of mobile banking like mobile applications stability, customer care support, and security which can be analyzed using other models like UTAUT or IS system. Originality/value: The paper presents the patronage and usage of mobile banking in recent times after the pandemic and earlier demonetization in India. The analysis using the TAM model helped to check the current trend and users' mind-set shift.

목차

I. Introduction

II. Analysis of Prior Work

III. Literature Review

IV. Methodology

V. Outcomes

VI. Conclusion

References

키워드

Mobile banking Perceived usefulness Perceived ease of use TAM SmartPLS