뷰티 전문가의 매력자본이 고객의 관계품질 및 재구매의도에 미치는 영향

• 영문명: The Effect of Beauty Experts’s Erotic Capital on Beauty Consumers’ Relation Quality and Repurchase Intention: Focusing on the Mediating Effect of Consumer Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 이소은(So-Eun Lee) 유지영(Jee-Young Yoo) 김규랑(Gyu-Rang Kim)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제1호, 267~284쪽, 전체 18쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.03.20

영문 초록

The purpose of this study is to investigate the relationship between customer satisfaction, relationship quality, and repurchase intention between beauty experts' erotic capital as perceived by customers and to empirically analyze the mediating effect of customer satisfaction. The survey was conducted on 250 customers who visited beauty shops in the Seoul and Gyeonggi metropolitan areas and experienced beauty services, and data were collected through a structured questionnaire. The results derived through a series of research procedures are as follows. First, First, the attractive capital of beauty experts was found to have a statistically significant positive (+) effect on customer satisfaction and relationship quality. Second, beauty experts' customer satisfaction was found to have a statistically significant positive (+) effect on relationship quality and repurchase intention. Third, Customer satisfaction was found to have a statistically significant partial mediating effect in the relationship between the beauty expert's erotic capital as perceived by beauty consumers and repurchase intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과

Ⅴ. 결론

참고문헌

키워드

매력자본 고객 만족 관계품질 개구매의도 Repurchase Intention Customer Satisfaction Relationship Quality Repurchase Intention