피부노화 인식이 이너뷰티 구매 행동의도에 미치는 영향 연구

• 영문명: The Influence of Perception of Skin Aging on Behavioral Intention to Buy Inner Beauty
• 발행기관: 한국인체미용예술학회
• 저자명: 안이숙(Yi-Sook An) 김민정(Min-Jeong Kim)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제1호, 41~54쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.03.20

영문 초록

There has been a rising demand for rational and professional skincare habits to slow down or prevent skin aging. Under these circumstances, inner-beauty products have recently played a major trend. This study attempted to investigate the perception of skin aging and inner-beauty product purchase behavior intention-related factors against adult women and analyze their correlations, and the results found the followings: First, the perception of skin aging had a statistically significant influence on inner-beauty purchase behavior intention. Second, the perception of skin aging revealed a statistically significant effect on skincare behavior. Third, skincare behavior affected inner-beauty purchase behavior intention with statistical significance. Fourth, skincare behavior between perception of skin aging and inner-beauty purchase behavior intention revealed a statistically significant influence as a mediator variable. The above results confirm that perception of skin aging and skincare behavior such as use of cosmetics have an influence on inner-beauty purchase behavior intention. It is anticipated that the study results would be available as basic data for developing inner-beauty products and marketing strategies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론

참고문헌

키워드

피부노화 인식 이너뷰티 행동의도 피부관리 행동 Perception of Skin Aging Inner Beauty Behavioral Intention Skincare Behavior