뷰티 수요자 중심의 메타버스 적응 요인에 관한 연구

• 영문명: A Study on the Factors of Metaverse Adaptation Focusing on Beauty Consumer
• 발행기관: 한국인체미용예술학회
• 저자명: 최혜진 김상현
• 간행물 정보: 『한국인체미용예술학회지』제24권 제4호, 237~250쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2023.12.20

영문 초록

The purpose of this paper is to provide basic data to the beauty industry by investigating factors related to beauty consumer-centered metaverse adaptation. A total of 200 questionnaires were distributed to the general public, and 143 questionnaires were used for the final analysis. The data were analyzed using the SPSS Ver 29.0 program. Frequency analysis, Mean Difference Analysis, factor analysis, validity, and reliability analysis were performed. As a result of analyzing the sub-factors for metaverse adaptation, they were classified into four main factors: innovation, usefulness, adaptability, and complexity. The survey found that the metaverse can be used in various fields, in which consumers want to experience various experiences before actually using it and feel that it has good value, enhances their imagination, and can be used in daily life. In addition, it was found that augmented reality was not difficult to use, but was not as useful as expected. However, the study results may be somewhat difficult to generalize as the subject of the survey were biased toward students in their 20s. Follow-up studies are expected to secure more diverse age groups and occupations to help differentiated marketing in the beauty industry through the active use of AI and AR.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

뉴노멀 뷰티산업 메타버스 증강현실 스마트미러 New Normal Beauty Industry Metaverse Augmented Reality Smart Mirror