Research on the operation mode of animation derivatives under the rise of Chinese animation IP

• 영문명: Research on the operation mode of animation derivatives under the rise of Chinese animation IP
• 발행기관: 한중경제문화학회
• 저자명: Song Xiaoli Liu Huayan
• 간행물 정보: 『한중경제문화연구』제16권, 321~332쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

In recent years, China's animation market has been gradually prospered with the screening of many high-quality animation works. At the same time, a large number of high-quality national animation IP has also been born. From “Nezha” to “Legend of Deification” Chinese animation has triumphed both in box office and public praise. Sadly, compared with these achievements, the whole animation derivative industry looks depressed. In this paper, the current developing status of domestic and foreign animation derivatives industry is compared and analyzed, and the foreign successful experience of the development of animation derivatives industry and the problems existing in the operation mode of derivatives in China are summarized. Finally, put forward suggestions for the next development of China's animation derivatives industry.

목차

Ⅰ. Introduction

Ⅱ. Analysis of operation mode of domestic and foreign animation derivatives

Ⅲ. Analysis of Chinese animation derivatives industry chain

Ⅳ. Optimization analysis of operation mode of Chinese animation derivatives

Ⅴ. Conclusions and Recommendations

키워드

Chinese animation IP derivatives industry chain operation mode