Narrative Research of New media display design

• 영문명: Narrative Research of New media display design
• 발행기관: 한중경제문화학회
• 저자명: Zhang Mingming Wei Yanyu
• 간행물 정보: 『한중경제문화연구』제16권, 307~319쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

Purpose: To study the narrative characteristics and narrative strategies of new media display design. Method: By the way of introducing the related theories and concepts of narratology into the new media display design, combined with actual cases and literature, this paper summarizes the narrative elements, narrative characteristics and narrative structure of new media display design, and then explores the new media display design of new methods, new strategies. Conclusion: New media display makes use of information technology, digital technology, intelligent equipment and other cutting-edge scientific and technological achievements to create the space environment, of which narrative style is characterized by cross-media narration, dynamic narration and participatory narration. Narrative method can be started and designed with project planning and design from three aspects: establishing narrative key words, organizing reasonable narrative structure and selecting appropriate narrative media, so as to bring “story” deep memory and immersion experience to the audience.

목차

Ⅰ. Introduction

Ⅱ. Narrative elements of new media display design

Ⅲ. Narrative characteristics of new media display design

Ⅳ. Narrative method of new media display design

Ⅴ. Summary

키워드

New media display Narration Narrative method