Research on Brand Design Strategy of Chinese Animation Derivatives under China-Chic Culture

• 영문명: Research on Brand Design Strategy of Chinese Animation Derivatives under China-Chic Culture
• 발행기관: 한중경제문화학회
• 저자명: Chen Chen Xu Jiahui
• 간행물 정보: 『한중경제문화연구』제21권, 145~166쪽, 전체 22쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

With the continuous rise of China-Chic culture in recent years, a cultural atmosphere with Chinese characteristics has poured into people’s minds. The emergence of Chinese cartoon has also led to a new trend in China’s animation derivatives. Animation derivatives are an indispensable part of the cultural and creative industries. The creation of relevant brands of China’s animation derivatives can reshape the cohesion of the animation derivatives industry, but China’s animation derivatives brands lack fresh blood. This article will discuss how Chinese animation derivatives, under the influence of China-Chic culture, can be put into the brand design boom with national flavor.

목차

Ⅰ. Introducrion

Ⅱ. Overview of the Analysis of China-Chic Culture and Domestic and Foreign Animation Derivative Brands

Ⅲ. Collision between China-Chic Culture and Chinese Animation Derivatives Brands

Ⅳ. Design Strategies of Chinese Animation Derivatives under China-Chic Culture

Ⅴ. The Conclusion

키워드

china-chic culture chinese traditional culture chinese animation derivatives brands brand planning