The Brand Image Design Strategy of Dangkou Ancient Town Based on Regional Culture

• 영문명: The Brand Image Design Strategy of Dangkou Ancient Town Based on Regional Culture
• 발행기관: 한중경제문화학회
• 저자명: Song Xiaoli Liu Xiaoyu
• 간행물 정보: 『한중경제문화연구』제21권, 125~143쪽, 전체 19쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

The art field of contemporary society is developing rapidly, and digital media is developing at a high speed. The installation art, which is rooted in contemporary art, has gradually become an important art form of new media art with its unique conceptual, experimental, on-site and interactive nature. In the late 20th century, the media scene has become more diversified with the development of science and technology, and the creation form and content of installation art have been more fully developed, and once became the patent of avant-garde fashion designers. On this basis, with the help of outdoor art behavior, the article makes an in-depth exploration and research on the integration and development of digital media technology and installation art.

목차

Ⅰ. The Development Status of Brand Image Design of Rural Tourism in China

Ⅱ. Current Situation of Rural Tourism Brand Design in Dangkou Ancient Town

Ⅲ. Basic Principles of Rural Tourism Brand Design in Dangkou Ancient Town

Ⅳ. Elements and Strategies of Rural Tourism Brand Image Design in Dangkou Ancient Town

Ⅴ. The Conclusion

References

키워드

brand image design rural tourism Dangkou ancient town