Research on Brand Design of Board Games from a Digital Perspective

• 영문명: Research on Brand Design of Board Games from a Digital Perspective
• 발행기관: 한중경제문화학회
• 저자명: Zhao Yan Zhou Xuanyi
• 간행물 정보: 『한중경제문화연구』제21권, 29~42쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

The recent introduction of numerous outstanding tabletop games from Europe and America, coupled with the thriving domestic tabletop game crowdfunding platforms, highlights the huge potential of the board game market in China. Additionally, studies have demonstrated that board games not only provide leisure and entertainment, but also have a positive impact on children’s education, corporate management, and the medical field. However, the Chinese board game industry is facing certain challenges in the digital age. The lack of excellent domestic board game works, designers, and brands are hindering its development. This paper examines the Chinese tabletop game brands from a digital perspective and offers suggestions for the building of strong Chinese board game brands.

목차

Ⅰ. Introduction

Ⅱ. The Development of Chinese Board Games

Ⅲ. Digital Intervention in Board Games

Ⅳ. Board Game Brand from a Digital Perspective

Ⅴ. The Conclusion

References

키워드

board game board game brand digitization