A Study on the Relationship between Marketing Capability and Export Performance of Chinese Enterprises

• 영문명: A Study on the Relationship between Marketing Capability and Export Performance of Chinese Enterprises
• 발행기관: 한중경제문화학회
• 저자명: Hu Chunhua Yuan Ruiqing
• 간행물 정보: 『한중경제문화연구』제22권, 13~24쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.05.31

영문 초록

After the outbreak of the epidemic, China’s foreign trade industry has been greatly impacted, and the survival of Chinese export enterprises in the post-epidemic era has become more difficult, and the surge in Sino-US trade frictions has further aggravated the difficult status quo of China’s export industry. This paper studies the relationship between marketing ability and export performance through literature research and mathematical analysis, aiming to help Chinese export enterprises get rid of the current situation of downturn, improve market competitiveness, and put forward feasible guidance strategies for improving the export performance of Chinese enterprises.

목차

Ⅰ. Introduction

Ⅱ. Methodology

Ⅲ. Findings

Ⅳ. Conclusion and Implication

References

키워드

Export Performance Chinese Export Enterprises Knowledge Network Technology Product Development Capabilities Marketing Capabilities