- 영문명
- A Study on the Relationship between Organizational Virtue, Organizational Trust and Organizational Loyalty in Hotel Companies : Focusing on coastal resort hotels in busan
- 발행기관
- 한국해양관광학회
- 저자명
- 김동규 조현진 김은아
- 간행물 정보
- 『해양관광연구』제16권 제3호, 213~228쪽, 전체 16쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2023.09.30

국문 초록
영문 초록
In this study, we differentiated ourselves from existing studies by setting virtuous behavior that voluntarily emerges from the ethical character of superiors and members as a leading variable for organizational change, rather than somewhat artificial organizational behavior such as existing leadership and power. Therefore, the purpose of this study is approached in two ways. Accordingly, this study firstly reviews literature and empirical studies related to organizational virtues, and secondly, verifies the effectiveness of organizational virtues that can affect organizational trust and organizational loyalty, which are very important performance indicators for the development of hotel companies. We aim to present theoretical and practical implications based on the results. As a result of analyzing the impact of organizational virtue on organizational trust, it was found to have a positive influence, and Hypothesis 2, organizational trust will have a significant effect on organizational loyalty.' Hypothesis 3, organizational virtue will have a significant impact on organizational loyalty. It will have a significant positive impact on loyalty.’ All were adopted.
목차
Ⅰ. 서 론
Ⅱ. 연구의 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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