A Study on Hallyu Tourism Revitalization Model: Focusing on the Case of Jeju Island

• 영문명: A Study on Hallyu Tourism Revitalization Model: Focusing on the Case of Jeju Island
• 발행기관: 한국상품학회
• 저자명: 김다혜 서용건
• 간행물 정보: 『상품학연구』제41권 제4호, 103~116쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.08.31

영문 초록

The purpose of this study is to analyze the government and local government's support policies for Hallyu tourism, identify the current status of Hallyu tourism in Jeju-do, and propose measures to revitalize Hallyu in Jeju-do. In order to achieve this purpose, the concept of Hallyu and Hallyu tourism was organized and previous research was reviewed. In addition, the government and local governments' support policies related to Hallyu tourism were investigated. In addition, we looked at Hallyu tourist spots related to dramas and movies in Jeju-do before and after COVID-19. In addition, as a music-related Hallyu tourist destination, Nanta Hall and a course proposed as a Hallyu-themed tourist attraction course by the Korea Tourism Organization in 2023 were examined. From this, as a plan to revitalize the current Hallyu tourism industry in Jeju-do, firstly securing the sustainability of drama and movie filming locations, secondly pursuing experiential Hallyu tourism facilities and diversity of facilities, and finally developing Hallyu tourism products and securing active promotion channels. These research results are expected to provide policy and practical implications for revitalizing Hallyu tourism in Jeju-do in the future.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Current Status of Support for Hallyu Tourism by Government and the Local Government

Ⅳ. Current Status of Hallyu Tourism and Revitalization in Jeju Island

Ⅴ. Conclusion

Reference

키워드

Korean wave Hallyu Hallyu tourism revitalization model Jeju island