의료관광 서비스품질에 관한 IPA 분석 연구

• 영문명: An IPA Analysis Study on Medical Tourism Service Quality: Focusing on Medical Tourism Employees in Bucheon City
• 발행기관: 한국무역연구원
• 저자명: 한호성 엄지영 채희원
• 간행물 정보: 『무역연구』제19권 제3호, 247~261쪽, 전체 15쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose – After breaking the three-year hiatus in medical tourism due to COVID-19, the medical tourism industry is looking forward to reopening. This study conducted an empirical study on the importance and performance of medical tourism service quality to provide implications in accelerating the revitalization of the medical tourism industry. Design/Methodology/Approach – Existing studies related to the service quality of medical tourism have been conducted mainly targeting foreign patients. In order to balance this point of view, 50 medical tourism employees in Bucheon city were set as targets. Then, IPA analysis on medical tourism service quality was conducted. Findings – The medical infrastructure and system, intensive service for foreign patients only, and professional manpower have excellent service quality, and areas to be improved are the foreign patient telemedicine system of the medical system and the foreign language homepage of the service system. In order to revitalize medical tourism, it is necessary to consider priorities in the relevant areas. Research Implications – This study is meaningful as data for comparison with previous studies on medical tourism service quality before COVID-19. In addition, research on service quality for medical tourism employees was conducted to balance the implications of medical tourism research.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 의료관광 서비스품질에 관한 중요도-만족도 분석

V. 결론

References

키워드

Bucheon City IPA Analysis Medical Tourism Service Quality