호텔기업의 CSV가 고객장기지향성에 미치는 영향관계 분석

• 영문명: A Study on the Effects of Hotel Companies' CSV on Long-Term Customer Orientation: Focusing on the mediating effect of customer citizenship behavior
• 발행기관: 한국해양관광학회
• 저자명: 조현진 김기성 임병호
• 간행물 정보: 『해양관광연구』제16권 제2호, 111~128쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

This study reviews, considering the characteristics of the hotel industry, the relationship between shared value creation, customer civic behavior, and customer long-term orientation was identified. First, it was analyzed to have a statistically significant positive (+) effect on the formation of positive customer citizenship behavior through the creation of shared values by hotel companies. Second, it was found that the long-term orientation of customers was enhanced through shared value creation activities of hotel companies. Finally, as a result of verifying the mediating effect of customer citizenship behavior between the shared value creation of hotel companies and long-term customer orientation, which is the core of this paper, it was found to have a partial mediating effect. This paper analyzed the relationship between shared value creation and long-term customer orientation in hotel companies, and presented customer citizenship behavior as a parameter in the relationship between shared value creation and customer long-term orientation. I was trying to build a model.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

호텔 공유가치창출 고객장기지향성 고객시민행동 Hotel CSV:Creating Shared Value Customer long-term orientation Intention Customer Citizenship Behavior