공인의 사과문에서 실현된 사과 전략 연구

• 영문명: A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation
• 발행기관: 한국사회언어학회
• 저자명: 장지영
• 간행물 정보: 『사회언어학』제31권 2호, 59~93쪽, 전체 35쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

The purpose of this study is to examine how the apology strategy used in the apology text of public figure affects the public's evaluation of the apology. Based on the losing face and saving face of the speaker and listener, the framework of the apology strategy was presented, and based on this, which apology strategy was used in the actual apology text. In addition, the public's evaluation of each apology was presented, and based on the analysis, the apology was divided into a positive apology and a negative apology, and compared and analyzed which apology strategy was used in each apology. The more the apology strategy was used to save the listener's face by damaging the speaker's face, the more the public evaluated the apology positively the more they did not use the strategy of saving the speaker's face and damaging the listener's face. On the other hand, apologies using strategies that save the speaker's face and damage the listener's face are negatively evaluated despite the use of strategies that damage the speaker's face. In other words, the apology strategy realized in the apology text is an important factor in determining the public's evaluation.

목차

1. 서론

2. 이론적 배경

3. 사과문에서의 사과 전략 실현 양상과 대중들의 평가

4. 사과 전략과 대중들의 평가와의 연관성

5. 결론

참고문헌

키워드

apology text apology strategy face face-threatening acts face-saving acts