The current situation and development trend of China's tourism e-commerce

• 영문명: The current situation and development trend of China's tourism e-commerce
• 발행기관: 한국관광학회
• 저자명: Yu Liu Wang Jing Xiaochen Shao Jiahui Li
• 간행물 정보: 『International Journal of Tourism Science』Vol.18 No.4, 1~14쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The use of Internet technology has become a new way of providing tourism services. It is also a new direction for the development of tourism in China. With the constant improvement of technology, management, brand and other elements, the development of China's tourism e-commerce has gradually accelerated. Based on the analysis of the status quo of China's tourism e-commerce, this paper concludes that the current scale of China's tourism e-commerce transactions continues to expand, the rapid development of the site presents a pluralism, and mobile terminals have become the main form of advantages. At the same time, summarizing the problems existing in current tourism e-commerce is mainly manifested in: low security of tourism ecommerce; lack of personalized services for tourism e-commerce and lack of public understanding of tourism e-commerce. Finally, the future development trend of China's tourism e-commerce is proposed, that is, e-commerce companies will develop in the direction of two polarizations. The cooperation mode of small and medium-sized tourism e-commerce companies will better guide consumers to create tourism products.

목차

1. China Tourism E-Commerce Status

2. Problems Existing in China's Tourism E-commerce

3. China's tourism e-commerce development related strategies and suggestions

4. Prediction of the future development trend of China's tourism e-commerce

References

키워드

China's tourism e-commerce current situation development trend