Film - induced tourism in Thailand: An influence of international tourists’ intention to visit film shooting location.

• 영문명: Film - induced tourism in Thailand: An influence of international tourists’ intention to visit film shooting location.
• 발행기관: 한국관광학회
• 저자명: Suphaporn Rattanaphinanchai Bongkosh N. Rittichainuwat
• 간행물 정보: 『International Journal of Tourism Science』Vol.18 No.4, 1~11쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

This study aimed to 1) describe the motivation of travelers to visit Thailand as a film shooting destination by applying the concept of tourists’ motivation on repeat visits to Thailand proposed by Rittichainuwat, Qu, and Mongkhonvanit (2008), 2) identify the travel motivations of tourists in visiting film shooting location in Thailand, and 3) assess whether film can motivate people to become a specific film tourists. This study used “The Beach”, and “Lost in Thailand” movie which was film in Thailand as a case study. The instrument used in the present study is a self-administered questionnaire. A survey with 800 questionnaires was collected in June - December, 2015 and February - April, 2016. Descriptive statistics, Independent Sample Mean Ttests, Analysis of Variances, and the structural equation modeling was employed to analyze the data.

목차

INTRODUCTION

THE BEACH

LOST IN THAILAND

LITERATURE REVIEW

METHODOLOGY

RESULTS

CONCLUSION

FURTHER RESEARCH

REFERENCES

키워드

Asian tourists destination image film-induced tourism Thai Tourism The Beach Western tourists