Evaluating the effect of China’s one-child on shopping behaviour of VFR tourists in tourism destinations

• 영문명: Evaluating the effect of China’s one-child on shopping behaviour of VFR tourists in tourism destinations
• 발행기관: 한국관광학회
• 저자명: Maria Younghee Lee Michael John Hitchcock Ivan K. W. Lai
• 간행물 정보: 『International Journal of Tourism Science』Vol.18 No.4, 1~26쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

Parents have a tendency to spend what might be seen as excessive amounts of money on their only one-child offspring. Thus, the new surge of interest in the importance of the marketing of the one-child has led to an increased need for understanding the shopping behaviour of VFR (Visiting Friends and Relatives) tourists hosted by their single offspring. However, their economic significance has largely been overlooked in the field of tourism and it remains an under-researched area. This paper therefore helps to fill this gap by examining the effect of China’s one-child on shopping behaviour of VFR tourists in Macau as a tourism destination using a qualitative approach. The paper compares shopping behaviour in the places of origin and in the tourism destination of Macau to highlight the impact of China’s one-child on choice.

목차

1. Introduction

2. Literature

3. Methodology

4. Results

5. Discussion

6. Conclusion

References

키워드

China’s one-child VFR tourists shopping behaviour Macau