A Study on Franchisee’s Sustainable Performance: The Role of Work Engagement and Financial Performance

• 영문명: A Study on Franchisee’s Sustainable Performance: The Role of Work Engagement and Financial Performance
• 발행기관: 한국유통과학회
• 저자명: Suyeong KIM Jaeseung MOON Sajean YOUN
• 간행물 정보: 『유통과학연구(JDS)』제21권 제4호, 81~89쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.04.30

영문 초록

Purpose: This study aims to analyze the effects of job satisfaction regarding the franchisee’s continuous operation intention. In addition, it intends to investigate the mediating effect of work engagement in the relationship between job satisfaction and sustainable performance of the franchisee. Research design, data and methodology: 361 survey data were collected and analyzed using SPSS 24 and AMOS 24. To assess the model for goodness of fit, indexes such as TLI, CFI, RMSEA were used. Moreover, SEM method and bootstrapping were used for hypotheses testing. Results: The results of this study are as follows. First, the relationship between job satisfaction and the employee's continuous operation intention was significant. Second, it confirms that indeed job satisfaction positively affects work engagement. Third, it was found that work engagement had positive (+) effects on the franchisees' financial performance along with its continuous operation intention. Fourth, work engagement was found to mediate the relationship between job satisfaction and continuous operation intention of the franchisee. Conclusion: We found that job satisfaction of the franchisee is related with continuous operation intention through work engagement and financial performance. Hence, by demonstrating the empirical evidence which has been insufficient so far, this study contributes to the theory accumulation regarding the franchisee’s continuous operation intention.

목차

1. Introduction

2. Literature Review and Hypothesis

3. Data and Research Methodology

4. Method: Analytical Strategy

5. Conclusion

References

키워드

Franchise Job Satisfaction Work Engagement Financial Performance Sustainable Performance