The Effect of Interaction in Guesthouse on Destination Image and Memorable Tourism Experience

• 발행기관: 한국관광학회
• 저자명: Hyung Joong Kang Poe Baek Namho Chung
• 간행물 정보: 『한국관광학회 국제학술발표대회집』제93차 인천국제학술대회, 199~206쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.02.16

영문 초록

Tourists consider the interaction with others that occurs during travel as an important factor, and these experiences are important factors in creating the overall experience of travel. The most suitable type of accommodation to meet new people was found to be guesthouse, where interactions with host, staff, and other guest (tourist) occur actively. Despite the significant role of interaction in tourism context,research related to interaction in guesthouse has been limited. In order to bridge the research gap, this study aims to discover the effect of interaction in guesthouse. This study found factors through topic modeling in order to discover the factors thataffect the interaction, which is an important part of the travel experience. Among the factors extracted through topic modeling, this study found which factors are influencing the interaction. Also, a Partial Least Square (PLS) was applied to confirm whether the interaction affects the travel experience. As a result of the study, factors such as atmosphere, servicescape, and trust were extracted through topic modeling, and they were found to have a positive effect on forming interactions. Moreover, it was found that the interaction with the host had the positive effect on the memorable tourism experience. Based on the results, the present study suggested theoretical and practical implications for the literature and practitioners, along with limitations for future study.

키워드

Guesthouse Interaction Memorable Tourism Experience Topic Modeling