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• 영문명: The Influence of Individual’s Health Beliefs on the Intention to Use Mobile Healthcare Apps: Focusing on the Moderating Role of mHealth Literacy
• 발행기관: 한국IT서비스학회
• 저자명: 왕진섭 송재민 양성병 윤상혁
• 간행물 정보: 『한국IT서비스학회지』제22권 제1호, 95~114쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

Smart healthcare, combining ICT (Information and Communications Technologies) and medical technologies, has been rapidly emerging. Accordingly, its market has also increased as interest in disease prevention, management, and diagnosis grows due to the COVID-19 pandemic. In particular, using mobile devices to support medical activities, mobile healthcare has been attracting attention as a leading service in the smart healthcare market. However, the intention to use mobile healthcare apps may vary depending on individual beliefs and attitudes. Many studies on the intention to use mobile healthcare apps have used the TAM (Technology Acceptance Model), but there is a lack of studies that have been verified from the perspective of users' health beliefs. This study aims to identify the factors that affect the intention to use mobile healthcare apps based on the HBM (Health Belief Model). Furthermore, it investigates how this influencing mechanism fluctuates based on the user’s mHealth literacy, the ability to find and understand health information through mobile. This study contributes to the empirical examination of the intention to use mobile healthcare apps through the HBM. It also offers insights for app providers and public health officials to increase the use of mobile healthcare apps.

목차

1. 서론

2. 이론적 배경

3. 연구모형 및 연구가설

4. 연구 방법

5. 연구결과

6. 결론

참고문헌

키워드

Mobile Healthcare App Health Belief mHealth Literacy Intention to Use Health Belief Model