데이터 마이닝을 활용한 관광명소 방문경험 분석

• 영문명: Analysis of Tourist Attraction Experiences using Data Mining: A case of Jeonju Hanok Village
• 발행기관: 한국해양관광학회
• 저자명: 이인희
• 간행물 정보: 『해양관광연구』제16권 제1호, 269~284쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

This study aims to be used in developing efficient strategy using online reviews from those who visited Hanok village in Jeonju and posted their experience on www.tripadvisor.com. In order to fulfill this purpose, online reviews completed posting by 31 December 2021 were collected from the site using a web crawling program. 7 topics were derived by LDA topic modeling to contribute to effective marketing strategy toward foreign tourists. This study can be beneficial for Jeonllanamdo DMO and Hanok village in making destination marketing more efficient and successful.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론과 제언

참고문헌

키워드

관광명소 데이터 마이닝 토픽 모델링 온라인 리뷰 전주한옥마을 Tourism Attraction Data Mining Topic Modeling Online review Jeonju Hanok village