반려동물 숙박시설의 물리적 서비스스케이프가 고객만족과 충성도에 미치는 영향에 관한 연구

• 영문명: The Effects of the Physical Servicescape of Accomodations for Companion Animal on Customer Satisfaction and Loyalty
• 발행기관: 한국해양관광학회
• 저자명: 추희진 최재우
• 간행물 정보: 『해양관광연구』제16권 제1호, 231~248쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

With the increase in the number of households bringing up companion animal, these animal are recognized as a family member. In addition, the companion animal tour market is expanded, and the number of accommodations for companion animal is on the rise. The facilities, goods, and services for companion animal are important factors in determining accommodations. The physical environment is the means to recognize and assess such a service, working as important to both accommodations and customers. It is a method of increasing customer satisfaction and attracting loyal customers. Unfortunately, there is a lack of research on the physical servicescape of accomodations for companion animal. Therefore, based on previous studies, this research tried to define the physical servicescape of accommodations for companion animal, and to find how the physical servicescape of accommodations for companion animal affects customer satisfaction and loyalty. The research results are as follows: first, the physical servicescape of accommodations for companion animal significantly influenced customer satisfaction; second, customer satisfaction significantly affected loyalty; third, the physical servicescape of accommodations for companion animal significantly influenced loyalty. This research contributed to widening a range of research on accommodations for companion animal by examining its hypotheses, and made practical suggestions for the efficient operation of accomodations for companion animal.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

반려동물 물리적 서비스스케이프 고객만족 충성도 Companion animal Physical Servicescape Customer Satisfaction Loyalty