전남지역 관광객의 관광동기, 만족 및 재방문의도와의 관계 분석을 통한 관광활성화 방안에 관한 연구

• 영문명: A Study on Tourism Revitalization Plans through Analysis of Tourism Motivation, Satisfaction, and Revisit Factors of Tourists in Jeonnam Region
• 발행기관: 한국해양관광학회
• 저자명: 이성각 조현진 나석내 김애숙
• 간행물 정보: 『해양관광연구』제16권 제1호, 177~192쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

This study reviews literature and empirical studies related to tourism motivation, and verifies the validity of tourist satisfaction, which can affect tourism motivation and revisit intention in relation to tourist satisfaction, which is a very important performance indicator for tourist destination activation strategies. Theoretical and practical implications of the results are presented. First, it was confirmed that tourism motivation of tourists has a great influence on tourist satisfaction. In other words, tourism motivation was analyzed to have a statistically significant effect on forming positive tourist satisfaction. Three factors, “deviation and break factor”, “companion factor”, and “pride factor”, were positive (+) to tourist satisfaction. has been shown to affect However, it was found that “playfulness factor” and “self-actualization factor” did not have a significant effect on tourist satisfaction, so hypothesis 1 was partially accepted. Second, it was found that revisit intention was improved through tourist satisfaction. Finally, as a result of verifying the mediating effect of tourist satisfaction in the relationship between tourist motivation and revisit intention, which is the core of this paper, it was found to have a partial mediating effect. This mediating effect confirms that the satisfaction of tourists visiting tourist destinations has a bridging relationship between the tourists' tourism motivation and revisit intention. Thus, the importance of improving tourist satisfaction, which is to be studied in this paper, has been proven.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

관광동기 관광객만족,행동의도 Tourism motivation Tourist satisfaction Revisit intention