공유숙박에 관한 언론의 인식변화

• 영문명: Changes in Media Perceptions about Shared Accommodation : Focused on before and after COVID-19
• 발행기관: 한국해양관광학회
• 저자명: 오정근
• 간행물 정보: 『해양관광연구』제16권 제1호, 143~156쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

The purpose of this study is to investigate how the media recognize shared accommodations such as guesthouses and airbnb around COVID-19. 11 media’s article analysis was conducted by using contents analysis and political & institutional improvement plan was suggested. As a result, ‘lawful & illegal dispute and policy’ item after COVID-19 grew the most. Generally, ‘economic & touristic vitalization of region’, ‘growth & innovation industry’, ‘the value of sharing economy’, ‘online platform business’, ‘lawful & illegal dispute and policy’, ‘stakeholder conflict situation‘ in steps of before & after COVID-19 was analyzed as main perception contents. Based on a comprehensive analysis, the study suggested an institutional relaxation of shared accommodation such as urban-home stay for foreign tourists by allowing domestic tourists and an innovative change in policy in order to resolve sharp conflicts between interest groups. As an additional suggestion, development of regional online platform is required to create a profit structure for local residents.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

공유숙박 언론 인식변화 코로나19 Shared Accommodation Media Changes in Perception Covid-19