해양치유 인식에 따른 기대효과 및 이용의도 간 관계에서 해양환경 보전인식의 매개효과 검증

• 영문명: Mediating Effects of Perception of Marine Conservation in Relationships between Recognition of Marine Healing and Expectation Effects/Intention to Use
• 발행기관: 한국해양관광학회
• 저자명: 김민정 류성필
• 간행물 정보: 『해양관광연구』제16권 제1호, 121~142쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

This study attempted to provide basic data needed to plan Jeju Marine Healing Industry promotion strategies, and the results found the followings: As people were more aware of the value of Jeju marine resources such as sea water, sea sand, seaweeds and seascape, the expectations for marine healing were higher. Second, as perception of the value of Thalassotherapy increased, expectation effects and intention to use were greater. Third, perception of marine conservation played a mediating role between recognition of marine healing and expectation effects/intention to use. The above results confirm that it is required to enhance the perception of the value of Jeju marine resources after developing high value-added products and verifying and advertising their efficacies along with marine conservation and take necessary actions such as education, policy and legislation for sustainable management and promotion.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론과 제언

참고문헌

키워드

해양치유 해양자원 딸라소테라피 해양보전 Marine Healing Marine Resources Thalassotherapy Marine Conservation