중국인 와인소비자의 와인수요 결정요인 분석

• 영문명: A study on Determinants of Chinese Consumers's Wine Demand in China
• 발행기관: 관광경영학회
• 저자명: 한은진 노정희
• 간행물 정보: 『관광경영연구』제17권 제4호, 451~468쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

Due to China’s economic development and changes of consuming patterns, the desire to consumer wine in China has increased constantly and in this context, the imported wine amount has skyrocketed as well. The purpose of this study is to assume the determinants affecting the consuming amount and the determining process on Chinese people’s wine drinking by establishing the wine demand model of Chinese people because understanding Chinese consumers in China’s wine market is essential for the food service industry related to wine. The analysis result on the determinants of Chinese people’s consuming amount using Truncated Poisson model is considered to propose various wine developments and development measures while promoting effectively targeting wine consumers in China. Through that, it can be used to set up marketing strategy and select target markets by proposing development direction of China’s wine market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 자료 및 연구모형

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Wine Demand Simple Poisson Truncated Poisson Counted Date