시장지향성이 조직몰입과 조직충성도에 미치는 영향

• 영문명: Effects of Market Orientation on the Organizational Commitment and Organizational Loyalty in Hotel Firms
• 발행기관: 관광경영학회
• 저자명: 하용규 김성대
• 간행물 정보: 『관광경영연구』제17권 제4호, 415~430쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This study tried to verify the influence how the market orientations affect on organizational commitments and organizational loyalties, it is an essential factor for the organization management in the hotel industry. Also, the practical analysis has been done by hotel employees located in Seoul to cross-check how the organizational commitments affect on organizational loyalties. The results of the practical analysis discovered that the market orientations make an influence on organizational commitments and organizational loyalties. And also, the organizational commitments affect on organizational loyalties. The results of this study brings up the new direction in ways of the organization management in the hotel firms.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Market Orientation Organizational Commitment Organizational Loyalty Hotel Firms