인센티브 여행 참가자 만족이 직무만족과 경영성과에 미치는 영향 연구

• 영문명: Satisfaction of incentive travel participants on the job satisfaction and business performance
• 발행기관: 관광경영학회
• 저자명: 정대봉
• 간행물 정보: 『관광경영연구』제17권 제4호, 339~356쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The necessity of employee‘s satisfaction in the occupational atmosphere has been rapidly increased in the competitive global society and flood of information changing from moment to moment. Recently companies recently are introducing incentive travel to enhance the satisfaction of employee in the job areas. Therefore, in a typical travel, the journey itself is the most important, while both participants and companies' aspects are recognized as an important factor in incentive travel. In other words, we need to study on the effect of travel satisfaction as well as satisfaction of incentive travel participants on the job satisfaction and business performance in terms of companies. This study attempts to contribute to providing the resources to the marketing strategy through the results for the impact of the job satisfaction and business performance on satisfaction of incentive travel for companies and the marketing materials when travel agency offers incentive travel products to companies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

Ⅴ. 결론 및 시사점

참고문헌

키워드

Incentive Travel Satisfaction of Participants Job Satisfaction Business Performance