여행기업의 정체성 및 이미지가 조직동일시와 충성도에 미치는 영향 연구

• 영문명: The Effect of Identity, Image of Travel Agencies on the Organizational Identification and Royalty
• 발행기관: 관광경영학회
• 저자명: 이진석 김창수 허성란
• 간행물 정보: 『관광경영연구』제17권 제4호, 289~314쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This study aims at suggesting directions to improve productivity and establish a sustainable management system for travel agencies through organizational management, by empirically analyzing mutual influences of the identity, image on the organizational identification and royalty. The reciprocal influential relationships among the identity, image, organizational identification and royalty of travel agencies were examined by empirical analysis: to achieve this, research models 4 main hypotheses and 11 subordinate hypotheses were framed. As a result of verifying hypotheses, mutual influential relationships are as follow. First, the corporate identity in travel agencies has partial influence on the organizational identification. Second, the image of travel agencies was analyzed that it has partial influence on the organizational identification. Third, the organizational identification of its members in travel agencies has partial influence on the royalty. Both individual identification and social identification factors have significant effects on turnover intention, altruistic behaviors and productivity. In result, this study showed that the higher the level of organizational identification formed by the corporate identity, image of travel agencies, the higher the royalty of its members rose.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Identity Image Organizational Identification Royalty