관광지 이미지가 방문객 만족도와 행동의도에 미치는 영향

• 영문명: The Effect of Tourist Attractions Images on Visitor's satisfaction and Behavioral Intention: Focusing on the visitors of Yeosu Destination
• 발행기관: 관광경영학회
• 저자명: 이덕순
• 간행물 정보: 『관광경영연구』제17권 제4호, 225~246쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

In this study, the author examined the effect of tourist attraction images on visitor's satisfaction and behavioral intention. The empirical findings can be summarized as follows: First, the factors composing the tourist attraction images appeared to be a psychological image factor and a functional image factor, Second, the hypothesis test shows that tourist attraction image significantly affects tourist satisfaction, revisit, and the intention of recommendation, Third, the psychological image factor appeared to be more significantly influential on tourist satisfaction, revisit, and the intention of recommendation than the functional image factor. Therefore, more efforts should be made for establishing clean environmental image, sanitary image, safety image, and the images of interesting historical sites and cultural resources rather than functional images such as road transportation facilities, accommodation, and shopping facilities.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Tourist Attractions Image Factor Satisfaction Revisit Intention of Recommendation