컨벤션센터 식음료업장의 서비스품질이 참가자의 행동의도에 미치는 영향

• 영문명: A Study on the impact of quality of service to participants' behavioral intentions at Convention Center F&B Restaurant: Residence and occupation of the Moderating Effect
• 발행기관: 관광경영학회
• 저자명: 김시중 이원옥
• 간행물 정보: 『관광경영연구』제17권 제4호, 81~97쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This study empirically investigated the effects of service qualities including food quality, employee service, and physical environment offered by the restaurant operation on behavior intentions with the moderating role of attendee’s occupation and living area in the convention setting. The results of this study showed that employee service and physical environment positively affect behavior intentions. With regard to the moderating role of attendee’s occupation and living area, the results indicated that when attendees who lived in Daejeon are satisfied with employee service, they are more likely to have positive behavior intentions and spread positive words to others. On the other hand, attendees who do not live in Daejeon have positive revisit intentions and word-of-mouth when they are satisfied with food quality. Lastly, the results revealed that people with non-white-collar job have positive behavior intentions when they are satisfied with employee service, while people having white-collar job are more likely to have positive intentions when they are satisfied with food quality.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Convention F&B Service Quality Behavioral Intention Moderating Effect