전시회 체험요소가 전시회 이미지, 만족과 추천의도에 미치는 영향

• 영문명: An Analysis of Effect Relationship among Experience Factors, Exhibition Image, Satisfactory and Recommendation Intention
• 발행기관: 관광경영학회
• 저자명: 청이엔
• 간행물 정보: 『관광경영연구』제17권 제3호, 427~446쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

The aim of this study is to identify the effect relations among experience factors, exhibition image, satisfaction and recommendation intention of visitor to exhibition. More specifically, this study adopts Pine & Gilmore's(1998) “the three realms of an experience” (i.e.,escapist, educational and entertainment) in order to examine the underlying relationships. To achieve the purpose, this researcher conducted a questionnaire survey on visitors in exhibition. A structural equation model ing was performed to identify the relationships among the factors using SPSS 20.0 and AMOS 20.0. The study results indicated that experience factors consisted of three ones-escapist, educational and entertainment, and that the exhibition image was made up of three factors-convenience, cleanliness and emotional image. Also, all experience factors except escapist have positive impacts on exhibition image and the relationships between three experience factors, satisfaction and recommendation intention are significantly effected one another. This results are expected useful materials to manage exhibition in future.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

Exhibition Experience Factor Exhibition Image Satisfactory Recommendation Intention