감정노동전략이 감정부조화에 미치는 영향에 대한 연구

• 영문명: An Empirical approach to the Impact of Emotional Labor Strategy on Emotional Dissonance: Focused on Sales pressure
• 발행기관: 관광경영학회
• 저자명: 이훈식
• 간행물 정보: 『관광경영연구』제17권 제3호, 305~318쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

Starting with emotional labor by Hochschild(1983) and fueled by the developments in the labor marking. However despite the growth of scholarly work on emotional labor, a number of important questions remain to be answered. The purpose of this study is to explore the impact of emotional labor strategies on emotional dissonance between, two groups having different Sales pressure degree. To integrate research findings on emotional labor and its consequences statistically in the form of a multiple regression analysis with dummies. The survey was conducted in hotel employees Car salesman. The result showed that their emotional dissonance varies according to their emotional labor strategies in groups with two different Sales pressure degree.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Emotional Labor Emotional Labor strategies Deep Acting Surface Acting Sales pressure