항공사 CSR에 대한 승무원의 인식과 조직몰입의 관계에서 조직동일시의 매개효과

• 영문명: The Mediating Effects of Organizational Identification on the Relationship between employees’ perceptions of CSR and Organizational Commitment
• 발행기관: 관광경영학회
• 저자명: 강상묵 장미경
• 간행물 정보: 『관광경영연구』제17권 제3호, 1~19쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

Recently, companies are keenly interested in sustainable growth, and as a tool to enhance sustainable growth they are paying attention to corporate social responsibility activities and organizational commitment. Previous studies on CSR effect focused on external stakeholders such as consumers, reporters, and not-for-the profit organizations. The purpose of this study is to examine the internal marketing effect of CSR activities on employees. This study aimed to explore the relationships among employees’ perceptions of CSR, organizational Identification, organizational commitment of the airline flight attendants. In addition, it tries to find out the moderating effects that the trust have contributed to employees’ perceptions of CSR and organizational commitment. In total. 280 questionnaires were distributed and 264 valid and complete questionnaires were collected for empirical data analysis. The result of this study shows that employees’ perceptions of CSR has a direct effect on the organizational Identification and organizational commitment. And it has been found that the organizational Identification has a mediating effect between organizational Identification and organizational commitment.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Corporate Social Responsibility Organizational Identification Organizational Commitment Employees’ Perceptions of CSR