중국인 관광객 관광선택속성이 행동의도에 미치는 영향

• 영문명: The Effect of Chinese tourists‘s Destination Choice Attributes on Behavioral Intentions: Moderating effect of Tourism Constraints
• 발행기관: 관광경영학회
• 저자명: 곽춘려 신은경
• 간행물 정보: 『관광경영연구』제17권 제2호, 1~19쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This study has two purposes. The first is to examine the relationship between destination choice attributes and behavioral intentions. The second is to examine the moderating effect of the tourism constraints(Intrapersonal Constraints, Interpersonal Constraints, Structural Constraints) on relationship between destination choice attributes and behavioral intentions. The major findings of the study are summarized as follows: First, results showed that destination choice attributes had significant influence on behavioral intentions. Second, the moderating effect of the tourism constraints on the relationship between destination choice attributes and behavioral intentions, These findings suggested that Korean tour overall satisfaction was affected tourist accommodations and facilities, the level of tourist price and so on. Food, safety, travel expenses, tourist attraction accessibility, communication problem, etc. needs to improved.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 조사 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Destination Choice Attributes Behavioral Intentions Tourism Constraints Moderating Effect