延边地区农民旅游市场开发制约因素研究

• 영문명: Analysis on the Factors Limiting Farmer Tourist in Yanbian area
• 발행기관: 관광경영학회
• 저자명: 南雪峰 李彦香 金石柱 崔哲浩
• 간행물 정보: 『관광경영연구』제16권 제4호, 411~427쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

By making use of questionnaire and Literature material, based on three aspects-the farmer themselves, travel agency, tourism products, the thesis analyses the factors limiting Farmer Tourist , this research shows that financial capacity, spare time and travel motivation are the main limiting factors for limiting exploitation farmer tourist. In addition, the psychological inconformity between travel agency and farmer tourist and tourism products can not meeting the actual demand of tourists also hinder the exploitationoffarmer tourist market. According to above results and “4ps”marketing theory, strategies could be are laid down for the further exploitation of Yanbian farmer tourist market.

목차

Ⅰ. 绪论

Ⅱ. 理论背景

Ⅲ. 延边地区农民旅游市场开发的制约因素

Ⅳ. 延边地区农民旅游市场开发策略

参考文献

키워드

Farmer tourist market Restrictive factors Development strategies Yanbian area