온라인 여행커뮤니티 특성이 커뮤니티의존도와 구매의도에 미치는 영향 연구

• 영문명: A Study on the Effect of Character of On-line Travel Community on the Dependency of Community and the Intention of Buying
• 발행기관: 관광경영학회
• 저자명: 오석규
• 간행물 정보: 『관광경영연구』제16권 제3호, 199~216쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

The consumer's behaviour are diversifying at on-line in accordance with the technology of information and communications on the internet based. It is experienced many kind of sector to the information retrieval, shopping and economic activity of buying by internet. This research has been extracted 4 kind of characteristic diagram of interaction, credibility, contents, interest in advance of research and researched that these characteristic diagrams affect the influence for the dependency of community and the intention of buying. Analytical researches, the outcome of the research shows that interaction and credibility of characteristic diagram affected an useful influence for the dependency of community and the intention of buying and then the dependency of community affected an useful influence for the intention of buying. Knowledge which community of source can be affected the intention of buying indirectly, this implies that a men succored by community will be possibility highly to buy since step of exploration in continuous trust.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

On-line travel dommunity dependency of community intention of buying travel product