일본인과 중국인의 한국 의료관광 참여의도와 선택속성 비교연구

• 영문명: The Comparison of Participation Intention and Selection Attributes of Medical Tourism to Korea between Japanese and Chinese
• 발행기관: 관광경영학회
• 저자명: 김미경 김보경
• 간행물 정보: 『관광경영연구』제16권 제3호, 43~63쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

There has been increasing interest in medical tourism as people are getting more concerned about their health and well-being. This study was conducted to compare Japanese and Chinese regarding participation intention in medical tourism to Korea because Japanese and Chinese were considered as an major market for Korean medical tourism product. More specifically, their intention to participation of medical tourism, their preference on medical activities as well as tour activities, and the reason for participating in medical tourism to Korea. From the results of the study, their participation intention and preference is different between Japanese and Chinese on medical tourism to Korea. Japanese are more intended to participate in medical tourism, however if they visit Korea for medical tourism, Chinese wants to stay longer in Korea. And Chinese are more interested in tour activity in Korea than Japanese. More specifically, Japanese and Chinese are different regarding their preferred medical activity and tour activity as well as reason for participating in medical tourism to Korea.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

medical tourism reason of participation medical activity tour program comparison between japanese and chinese