관광지 이미지와 지각된 가치가 관광행동의도에 미치는 영향

• 영문명: The tourism destination image and perceived value impact on behavioral intentions: Focusing on Chinese Tourists
• 발행기관: 관광경영학회
• 저자명: 최승순
• 간행물 정보: 『관광경영연구』제16권 제2호, 267~284쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

This research is increasing rapidly, Chinese tourists visit the destination image and perceived value as a tourist destination in Korea to identify and relationships that affect behavior and also on tourism by lowering were evaluated through empirical validation. Impact on perceived value, destination image, images, and cognitive and emotional relationship with both the emotional value of the image influences the economic value to influence the cognitive derived only images and the perceived value of an influence on tourist behavior that the effects have been identified.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Image Destination image perceived value tourist behavior